Just as individual customers increasingly make purchases online, business customers also expect the ability to independently select, compare, and configure products. Clients no longer have to call or write to find out the (indicative) cost of a product.
The time it takes for a customer to receive a quote is sometimes more important than the price of the quote itself.
Making quotes incurs costs. Automating the process of generating quotes, such as allowing customers to independently request quotes through an ordering system, can create a significant competitive advantage.
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